For close to three years, our lead graphic designer provided the graphic design direction for Concordia University of Edmonton. Projects included such items as Annual Report magazines, yearly view-books for prospective students, advertisements for a diverse range of media, and institutional drama and music production promotion. He also led the rebranding of the University, including all related ephemera. One of the key difficulties with the continual same viewer base was to keep the items visually interesting while maintaining a pattern of design that would be easily recognizable as the Concordia University of Edmonton brand. Here are a few examples of his work within the organization.